Marketing leaders are challenged to step up and embrace new tools that can make a real difference. Low-code/no-code platforms are leading this charge, giving marketers the power to become citizen ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Third-party cookies are crumbling, customer acquisition costs are ...

In the dynamic world of talent acquisition, competition for top-notch candidates is fierce and addressing this challenge starts with building and maintaining a robust talent pipeline. Symphony ...

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

While direct-to-consumer (DTC) is no longer seen as the marketing panacea it once was — especially during the peak pandemic period — the sales channel can still be useful to CPG marketers as part of ...