There are no more excuses. Dealers have seen all the ongoing and very recent announcements from the Federal Trade Commission (“FTC”) imposing millions of dollars in fines, cease and desist orders, and ...

Automakers, suppliers, and dealers are reacting to the 25% tariff that the United States will implement on all imported cars starting April 2. The average price of many new vehicles is widely expected ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive measurable sales.

Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is an explosive business opportunity that is certain to transform the ...

It seems like everywhere you turn, there is an immense amount of conversation and pressure to drop your current dealer marketing strategy and throw all your eggs into a new basket, such as direct ...

Ramey Motors Inc. has been in the Federal Trade Commission's crosshairs twice over deceptive or misleading advertisements. It doesn't want to be there again. The dealership group, with five stores in ...

May 20, 2013 Add as a preferred source on Google Add as a preferred source on Google You already know that dealers will try to hit you with thousands of dollars in fees when you negotiate the price of ...

Nearly three-fifths of car buyers turn to their mobile devices to read up on you and your fellow dealers, be it a review or a search for your store. That’s according to the 2014 Automotive Social ...

The American division of German manufacturer Volkswagen announced today it has selected Saepio to handle the localized marketing for its 600 dealers US dealers. Simple as it may seem, Saepio's task is ...

If you’re shopping for a new car, look out for fake or misleading dealership ads in newspapers and direct mail, on the Internet and TV, and elsewhere. The Federal Trade Commission recently announced ...