Although the digital TV video and streaming worlds are expanding, overall digital video advertising has not really moved the needle in terms of a more personalized approach, according to a new study.

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

Digital video ad spend is becoming more performance-driven. Business outcomes – tangible metrics like sales, store visits, leads and website actions – are now the most important KPI for determining ...

Spending on digital video advertising is expected to jump 16 per cent to $62.9 billion in 2024, according to the IAB. The increase comes after a 15 per cent increase in 2023 and a 21 per cent hike in ...

U.S. digital video advertising is projected to reach nearly $82 billion in 2026, surpassing 60% of the total TV and video ad market for the first time, according to IAB data. Growth is being driven by ...

Last week Greg Jarboe wrote an article for SEJ covering insights from the 2024 IAB Digital Video Ad Spend & Strategy Report which was the second part of a two-part report. The first part reported that ...

NEW YORK, July 15, 2025 /PRNewswire/ -- Video's transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB's "2025 Digital Video Ad ...

76% of social media users say social content influenced a purchase decision; this jumps to 90% when just looking at Gen Z consumers (Source: Sprout) Disclosure: Informa, which owns a controlling stake ...

Digital video is becoming a primary environment for AI, targeting, and outcome accountability, according to the recently released “2026 IAB Digital Video Ad Spend & Strategy Report: Part One.” The ...

IAB: 2022 U.S. Digital Video Ad Spend to Hit $55.2B in 2023 Digital video advertising is growing twice as fast as the overall digital media ad spend IAB: Internet Ad Revenue increased 10.8% to $209.7B ...