Amazon reportedly paid an estimated $40 million to acquire 'Melania' and spent an additional $35 million on marketing.

By financial standards, the film is not a winner, at least not yet. The company that financed it, Amazon MGM Studios, still has a long way to go to break even.

At the splashy Kennedy Center premiere for Melania, the Amazon MGM documentary opening this weekend, the movie’s director, Brett Ratner, and First Lady Melania Trump defended the cost of the project,

The tech giant is spending $35 million to promote its film about the first lady, far more than is typical for documentaries.

Despite the muted response, Amazon has insisted that its decision to invest heavily in the project reflects audience demand rather than political considerations

The 'Rush Hour' director's film offers an up-close and not-so-personal portrait of the First Lady during the few weeks before President Trump's second inauguration.

Amazon backed up the Brink’s trucks for the vanity film, resulting in weekend ticket sales of about $7 million in North America, enough for third place.

Melania takes this strategy to previously unthinkable extremes, because it mistakes its subject’s fame for star quality, and mistakes a life of leisure for one of accomplishment and importance, forcing him to create a film that’s all lazy patchwork.