If you ask me what my number one marketing tool is, my answer might surprise you. It is my electronic newsletter. Yes, that thing that most entrepreneurs abandoned years ago. Some people believe it’s ...

If you haven’t done so yet, it may be time to consider adding third-party industry e-newsletter advertising to your marketing mix. Online advertisements can motivate your audience to act. According to ...

Business marketing departments are always looking for new ways to promote and attract customers to their businesses. One marketing tactic that continues to gain momentum is e-newsletter advertising.

If you own Microsoft Publisher 2003 or later, you’re in luck. You can use the application to create an e-mail newsletter and then e-mail it to your customers from within the program, which makes the ...

E-newsletters are more cost effective to grow your business by increasing revenue and referrals from existing clients. email newsletter A lot of research has been done to indicate the benefits of ...

There is a major shift taking place in e-mail marketing — what was once a from standalone e-mail customer acquisition is being replaced with relationship e-mail marketing. Driving this e-mail ...

With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber's inbox (without getting siphoned into a junk folder), it ...

Opinions expressed by Entrepreneur contributors are their own. If you ask me what my number one marketing tool is, my answer might surprise you. It is my electronic newsletter. Yes, that thing that ...