I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup ...

Add Yahoo as a preferred source to see more of our stories on Google. Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to ...

Budget beauty brand ELF Beauty said demand for the beauty industry was weaker in January because of uncertainty over the banning of TikTok. The company's latest quarter, which ended on December 31, ...

Launching on Jan. 14 via the e.l.f. Cosmetics website in limited quantities, each Lip Embalm comes with a mini replica of a Liquid Death can, and will be available in Severed Lime, Killer Cola, Doctor ...

Campaign sat down with E.l.f. CMO Kory Marchisotto to discuss the sequel campaign to E.l.f. and Liquid Death’s 2024 Corpse Paint drop, which sold out in 45 minutes.

Which Elf concealer is best? Because it can hide skin imperfections, an important step in many beauty enthusiasts’ makeup routine is applying concealer. Premium beauty brands offer a nice selection of ...

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has ...

The beauty brand will launch a trio of scents with the fashion retailer, inspired by hero make-up products such as Power Grip primer, on 29 January, marking a first for both businesses ...

(Reuters) -Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product ...