Great customer experience (CX) feels like one continuous conversation. This is the shift defining 2026 — real-time, ...

Overview AI has shifted email marketing from fixed schedules to behavior-driven, personalized communication that respects ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers. We're witnessing an unprecedented ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Open. Click. Buy. It may soon be that easy. Email marketing, once a ...

If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

Litmus, an email marketing platform, released a trio of new features within Litmus Personalize and Litmus Email Guardian to help marketers create engaging, personalized email experiences. The ...

Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It depends on who you ask. When done properly, email is still a very strong channel for engaging with ...

Email marketing is famous, but it is never easy. It follows proper measurements such as email writing, mismanagement of customer data, and more. Marketers are implementing the appropriate measures for ...

Imagine this: It's 2023, your email subscribers are converting, your bounce rate is dropping, and the revenue you earn from your email marketing campaigns is reaching new heights. Sounds great, ...

Triggered email, defined as an email deployed when an individual takes an action or meets a condition defined by the sender, has been around since the early 2000s. Marketers should not only be using ...