Mobile commerce has risen rapidly, growing by 40% in 2017 alone. Not only does spend on mobile account for 60% of all ecommerce spend, spend on mobile now accounts for 6% of total retail sales ...

Geofencing is a widely misunderstood yet powerful tool for legal marketing. It’s been gaining traction in recent years, and many firms have questions about how to successfully implement geofencing.

Today, digital technologies dictate the rules of customer engagement. Small businesses often face an uphill battle in this ...

Much of the litigation over geofencing has been under the Fourth Amendment in criminal cases, and there has been a lot of it. See, e.g., Certiorari Petition to U.S. Supreme Court in 4th Circuit ...

You may have heard of geofencing by now – but what is it, and how can your organisation benefit from the technique? Let’s take a look at some of the key vendors and why it might be useful for your ...

As Kalshi continues to fight for its right to offer sports event contracts across the U.S., one issue that it has brought to the attention of courts is the cost of geofencing. In particular, while ...

The healthcare industry got a loud introduction to geofencing marketing recently. The headlines were driven by a law firm targeting individuals going to an emergency room. In particular, the ads ...

Earlier this year, a wave of electronic scooter firms descended upon San Francisco Bay Area cities without the blessing of the municipalities, prompting the city of San Jose to consider fighting ...

In the search for new technologies that can improve business performance and customer awareness, every new tool at your disposal can be a crucial advantage against your competitors who have yet to ...

The global geofencing market size was US$ 1.25 billion in 2021. The global geofencing market is forecast to grow to US$ 7.4 billion by 2030 by registering a compound annual growth rate (CAGR) of 24.9% ...