As if a flight in the London Eye wasn't enough, the Thames-side tourist attraction has unveiled a film of stunning aerial filming in not 2, not 3, but 4D! Check out our behind-the-scenes video Richard ...

A revolutionary 4D film that brings a new dimension to the visitor experience providing a completely new vision of London that is both emotional and entertaining the ...

From the dizzying heights of the London Eye to the glittering modern Shard building, Bankside has transformed the South Bank ...

Is it really worth going on the London Eye, or is it just a tourist trap? It's worth doing if you like views (the observation wheel is 443 feet high)! You'll get a panorama of the Thames and ...

Originally designed as a temporary attraction to celebrate the new Millennium, the London Eye has long surpassed its intended five-year shelf life to become the most popular paid-for attraction in the ...

Taylor Swift fans can now experience her music from new heights in London. The lasminute.com London Eye will offer Taylor by Candlelight, where fans of Swift, 34, can listen to a live performance ...

At the heart of the city, the unique and award winning sightseeing cruise dominates the river. Ditch dry land and hop aboard The lastminute.com London Eye River Cruise, which takes you on a tour of ...