Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

HubSpot’s all-in-one CRM platform, which empowers teams to use customer data insights for the creation of targeted sales strategies and personalized marketing content, has earned the company thousands ...

Despite all the hype surrounding AI-powered digital experience (DX) platforms, one critical barrier keeps holding back real innovation: data silos. While vendors promise pain-free, privacy-friendly ...

Today’s marketers must navigate a fast-evolving marketplace made more complex by fragmented customer journeys, expanding privacy regulation, disruptive technologies, and much more. This has prompted ...

In today's data-driven economy, the ability to effectively manage, integrate, and leverage vast amounts of information is paramount to business success. Yet, many organizations find themselves ...

Is fragmented customer data hindering your organization’s customer experience (CX)? 38% of businesses struggle with data fragmentation, siloed systems and/or tech integration challenges, so it’s an ...

The current CRM scene keeps advancing at a rapid pace, with innovative companies now leaning toward options combining ...

Rocket CRM has announced the release of expanded automation tools designed to advance customer relationship management and support Marketing Automation initiatives. These developments aim to help ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For centuries, banks have relied on relationships and legacy ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Melissa Puls The Fast ...