Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way advertising.” ...

Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Add Yahoo as a preferred source to see more of our stories on Google. One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to ...