The Chosun Ilbo on MSN

GM redefines marketing strategy with AI-driven demand focus

The most frequent question heard in consulting settings these days is, “How much can artificial intelligence (AI) improve ...
GM Authority

GM Appoints New Chief Marketing Officer For South America

GM has just officially appointed a new Chief Marketing Officer (CMO) for its South American operations. The automaker announced the nomination of Gustavo Aguiar as the new CMO of GM South America, the ...
MediaPost

General Motors Realigns Marketing Duties

General Motors continues to streamline its marketing duties under Global Chief Marketing Officer Norm de Greve, who took over 18 months ago. Kurt Unkel has been hired as global director, head of media ...
The Chosun Ilbo on MSN

GM and BCG evolve marketing via AI

As artificial intelligence (AI) rapidly spreads across all industries, discussions on AI utilization in marketing are also active. Many focus on how efficiently marketing can be executed with limited ...
The Times Leader

Gm, Ford Rev Up Marketing, Advertising

DETROIT — When Ford Motor Co. did research to compare the Fusion mid-sized car with its Japanese competitors, it uncovered something scary. Although many who drove the Fusion and other cars in hood-to ...
Autoblog

GM to hype "fuel economy" of its SUVs

There’s “spin,” and then there’s world-class, professional grade spin. This definitely falls in the latter category. When GM unveiled its remodeled large SUVs on Tuesday, GM marketing director Mark ...
Auto Remarketing

GM Approves Naked Lime Marketing For 2013 Standards for Excellence Reputation Management Program

Naked Lime Marketing has announced that its digital reputation management service for dealers has been approved by General Motors for the 2013 Standards for Excellence program. Moreover, dealers using ...