Song Jae-kyung, a Nexus advisor and first-generation developer of Korean online games such as Nexon’s *The Land of Wind* and ...

Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high ...

This past week, Nvidia unveiled its new graphics upscaling technology, DLSS 5, with a new feature that gave in-game character models AI makeovers. Their drastically different appearances, which made ...

Ali Mirsaidi is a partner at the international law firm Perkins Coie and a member of the firm's Digital Media, Entertainment, and Gaming practice group. This article is part of AI Week. Over the past ...

Song Jae-kyung, Nexon Senior Advisor, who led the development of Nexon’s *Land of Wind* and NC’s *Lineage* and is regarded as ...

Use left and right arrow keys to seek audio. Sony PlayStation has officially declared AI as one of the core ingredients of its future strategy, with leadership emphasizing its role in improving game ...

Rose Kautz of Hanson Bridgett LLP explains that the legal issues surrounding generative AI in game development are still ...

Back in 2024, not long after laying off five percent of the company’s workforce, EA CEO Andrew Wilson got on a stage to wax poetic about all the ways generative AI would help take the gaming industry ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

During a recent interview, Xbox CEO Asha Sharma claimed that many of Microsoft’s game studios are using AI in their production pipelines, and while she doesn’t think it will replace traditional AAA ...

I remember showing the folks who showed up at the event zoomed in, super detailed views of our characters, hand crafted in Hebbal itself,” Mayya wrote in the caption of the Instagram Story. “Unlike ...

Much of the conversation around artificial intelligence (AI) in game development starts with the same question: Will AI replace developers? It’s an understandable concern, but it’s the wrong framing.