A successful email marketing campaign can improve a business’s bottom line, especially since email marketing is a relatively ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

Buying a Gmail account for your business is more than just getting an email address. When you decide to buy a Gmail account, it provides you with a hoard of opportunities. This is particularly true ...

Ever wonder why most e-mail clients hide images by default? The reason for the “display images” button is because images in an e-mail must be loaded from a third-party server. For promotional e-mails ...

The new service is being rolled out to users of Google's Gmail system this week. It creates a two-tier inbox: one for 'priority mail'; and another for the remainder of a person's emails. Google will ...

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each ...

Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the Google AdSense team. Google merged the "Customized help and performance ...

This summer, when Google introduced Gmail Tabs—a feature that automatically filters incoming messages into separate areas (tabs)—many marketers worried that their emails would stop reaching users' ...