Google Ads’ new beta lets advertisers adjust product values to steer automated bidding toward their most important inventory.

Approving or declining a Google recommendation like changing a bidding type can influence a brand’s optimization score (OptiScore) when running search campaigns. Applying 10 recommendations increases ...

Search engine optimization, the art of getting your Web site to rank higher on Google and other search engines, involves constant monitoring and tuning. A new service from startup Yield Software ...

Google’s Performance Max campaigns place responsive ads across all Google channels based on audience signals. The search giant automatically determines an ad’s headlines, descriptions, and images ...

Demand Gen campaigns in Google Ads can now optimize toward view-through conversions on YouTube. Commerce Media Suite is expanding to Demand Gen inventory in Google Ads. Google teased additional Demand ...

Google Ads is adding two new capabilities aimed at advertisers trying to connect digital campaigns with activity inside physical stores. The updates focus on two parts of that process: reaching nearby ...

Google Ads has a new beta named Product Value Optimization that allows advertisers to configure value adjustments to guide automated bidding to optimize for the products that matter for your business ...

With Google migrating Local Service Ads to the main Google Ads platform, Google is already preparing new Google Ads help documents with more details about the change. A new document named About Local ...