As of late, my TikTok feed has been bathed in content about applying makeup based on whether you have high, medium, or low “facial contrast,” thanks to an increasingly popular AI filter that helps ...

When it comes to shade options, do blondes really have more fun? Sure, they have a full rainbow of beiges to choose from: peroxide platinum, neutral “old money” aesthetic, and warm honey are just the ...

If you’re on the fashion corner of TikTok, you might remember the color analysis trend that dominated the FYP in early 2023. Every content creator and their mother signed up for color consultations, ...

There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face shape and eye color, but the only real rule is that makeup is individual ...

You’re going to want to pay attention to this one. Every once in a while, social media serves up a new concept that completely shakes up the way we view something. That recently happened in the beauty ...

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Contrast makeup theory is not exactly new. In fact, some makeup pros might argue it’s as old as contouring or lining your lips. Still, many of us have never heard of the theory—and many have yet to ...

Have you ever tried to recreate a gorgeous glam look from one of your fave celebs — like Selena Gomez, Margot Robbie, or Megan Thee Stallion — and thought: why doesn’t this makeup look right on me?