The role of public relations in 2022 is to foster the authenticity that so many crave in an economy that appears to operate at surface level. “Purpose” is a term that has been widely used in the last ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Like many of you, I had never heard the name Edward Bernays, which is surprising, given how ...

Public relations is essential for startups aiming to grow and establish credibility. This article examines the role of public relations in helping startups develop brand recognition, establish their ...