Back when Auto Union wasn’t even a thing, Horch was one of the go-to automakers for luxury cars in Germany. Integrated into the group in 1932, after which Audi took over control, the brand founded by ...

Mihai has even branched beyond the usual confines of an automotive writer from time to time, however, his heart is still close to anything car-related. He's most at home retelling the story of some ...

Audi will push even further into the luxury car space, with a new flagship version of its A8 sedan that resurrects the old "Horch" name, it's reported. The upcoming top-spec A8 will take on cars like ...

Audi will use the 2021 Auto Guangzhou in late November for a revival of historic German marque Horch as an ultra-luxury sub-brand to challenge Mercedes-Benz Maybach. The Horch name will be attached to ...

Amid a scramble into the uber-luxury segments by its rivals up and down the autobahn, Audi is expected to revive an old Auto Union nameplate as a sub-brand. Reports suggest that it could dust off the ...

Reports of a flagship Audi A8 L that would revive the Horch name have been swirling since 2018, but the German car manufacturer has yet to introduce such a model. On paper, launching a flagship A8 L ...