Lost in the probably tens of thousands of titles streaming platform Netflix is offering its subscribers is something called 'Hot Wheels Let's Race'. An animated series for kids by trade, the show was ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with ...

The other day, I spotted a video on YouTube of a car collector I met many years ago. He was showing off his latest "set" of five yellow supercars, which was impressive. Sadly, most people will never ...

Forbes contributors publish independent expert analyses and insights. Pooja Shah is a journalist who covers fashion, beauty and wellness. The Hot Wheels x Maje Spring/Summer 2025 capsule collection ...

The joke is that the passion for cars begins with a toy and since 1968, Hot Wheels has been the hot rod toy car brand for millions of kids. Today, Mattel continues that tradition with wild creations ...

More than just plastic bricks, the new Mattel and Hot Wheels Brick Shop sets also include metal pieces, extra accessories, and a matching die-cast. Lego and Mattel have enjoyed each other’s company in ...

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

More than 80 vendors and 20,000 Hot Wheels filled Charlie’s Collectible Show for the one-day event. The Holiday Hot Wheels Swap & Shop and racing events drew collectors, families, and first-time fans.

The quintessential old-school Hot Wheels wheels, shiny discs with six little lines carved into the chrome, are from a line of the toys called “Ultra Hots.” I’m sure some of you fondly remember racking ...

If you grew up playing with toy cars, chances are you still have one or two laying around your house (or maybe even a whole ...

A selection of die-cast cars are now available at major retailers globally and additional Hot Wheels F1® products will be released throughout 2025 EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Following the ...