As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months. The post How CMOs should think about discovery in an AI-first world appeared first on ...

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Very soon, you won’t just deploy AI agents—you’ll buy them. Creative ideation agents, merchandising agents, media optimization agents and customer-care agents: Each is a purchasable “unit of work” ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...