In effect, Roblox makes three times as much off of a creator's work than the creator themselves. Players shouldn’t look at Roblox and expect to make their fortunes in game.

I'll check back in with Roblox after it prices its IPO, but I believe its unique strengths could make it a millionaire-making stock for investors who can stomach the near-term risk.

During the pandemic, kids flocked to Roblox to throw virtual birthday parties and other in-game events that were no longer as safe to hold in-person.