BRIGHAM CITY, Utah -- At just 11-years-old, a Utah boy is somewhat of an entrepreneur. His name is Seth and he's drawing in the crowds with his stand in Brigham City. Seth is also turning some heads ...

From spiritless spirits to refusing to open up a bar tab, members of Generation Z are continuing to challenge alcohol traditions. Now, the generation born between the late 1990s and mid-2000s is ...

Jägermeister, the German brand of herbal liqueur, leaps onto the nostalgia trend with a web-based video game that follows the form of the popular 16-bit arcade fighting games of the 1990s, according ...

If you’re going to suffer, make sure it’s worth the effort. We consulted fitness experts to help you maximize your ice bath. The experts suggest that launching yourself into a cold plunge pool at the ...