Why are there so many auto insurance ads on TV? We see far less ads for other types of insurance. From the Geico gecko to Flo from Progressive, car insurance commercials have become so ubiquitous that ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Insurance is an industry that is not only cutthroat, but also so remarkably boring. With that in mind, it is no surprise that companies that deal in it would feel an obligation to lighten their image ...

BOSTON--(BUSINESS WIRE)--Berkshire Hathaway Specialty Insurance (BHSI) today announced a new print and digital media advertising campaign around the theme CLAIMS IS OUR PRODUCT.℠ The campaign ...

Recently, I watched the local TV news at noon. Most of the commercials were for ambulance chasers. Their billboards are also ubiquitous. Such advertising requires a significant cost. During my viewing ...