Recent trademark filings from Intel Corp. are raising speculation that the world's largest chip maker may be preparing to create a new global brand. The question is, what does VIIV mean? "Intel Inside ...

Intel really wants inside your living room. Intel Corp. Wednesday took the wraps off plans for a new kind of personal computer aimed squarely at the digital living room that will use what the world's ...

There's certainly no shortage of confusion surrounding Intel's Viiv platform -- some are billing it as revolutionary for living room computing, while others are preaching that it's little more than a ...

Las Vegas — It's easy to dismiss Intel Corp.'s Viiv platform as just another marketing/ branding initiative to promote entertainment PCs based on proprietary chips. But a closer look reveals a grander ...

America Online and Intel have partnered to market Intel's new Viiv technology platform, which will soon allow users to consume Internet content--including AOL's--beyond their computer screens. As one ...

The new year will see an onslaught of new PC chassis stickers touting chips by AMD and Intel in a range of computer products. Michael Kanellos is editor at large at CNET News.com, where he covers ...