Hair care brand John Frieda’s owner Kao is betting on new formulas, fragrance and refreshed packaging for growth ...

I've been covering all the hottest Prime Day beauty deals for coming up on 48-hours, including everything from discounted skincare to the best makeup sales, and a brand that's caught my eye as the ...

Could this TikTok-approved product really be the answer to my woes? PRESENTER and PR business owner Karin Ridgers, from Essex, suffered a terrifying allergic reaction after using a box dye to disguise ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. “I can’t believe how much thicker my hair feels,” raved one ...