Called "A Girl SMR at Claire's," the campaign is the first major one by the girls' accessory chain since it was purchased by Ames Watson last year.
Claire’s has launched a new sensory-driven retail campaign, “A Girl SMR at Claire’s,” aimed at attracting Gen Alpha shoppers through immersive in-store experiences and creator partnerships. The ...
Claire’s on Thursday announced a summer campaign themed around autonomous sensory meridian response, or ASMR. “A Girl SMR at Claire's” targets Gen Alpha and showcases a new brand mission of ...
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