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Lego sales surge after boost from World Cup sets
Lego sales have surged after a boost from World Cup sets, which reeled in new customers. The Danish toy bricks giant said sales rose 21 per cent to £4.8billion in the first six months of 2026, helped ...
LEGO is one of the most popular toys on the market, and fans flock to LEGO stores and LEGO.com regularly to browse and buy from the steady deluge of plastic bricks LEGO releases on a monthly basis.
It's been a busy year for Lego gaming tie-ins, but there are plenty of fantastic sets you might have already missed out on.
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