LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow ...

Build first, then play in a galaxy far, far away ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.

The Star Wars saga is overflowing with great lightsaber duels. And everyone has their favorite. But often, THE fan-favorite lightsaber fight is almost always Qui-Gon and Obi-Wan vs. Darth Maul in The ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

At its best, the Star Wars franchise is a genre mashup. At one extreme is the spaghetti western, outlaw genre embodied by Han Solo, about conflicted antiheroes who pursue power through dark means. At ...