White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.

What Is a White Label Product? White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. White labeling occurs when the ...

Pork producers concerned regulation will strain relationships between the United States and its trading partners, ...

The conversation around genetic engineering and food is undermined by a lack of information that breeds confusion and distrust. Consumers feel misled. Scientists feel misunderstood. Public officials ...

If your company is considering selling products under its name or adding new products to its current lineup, private labeling may be a good option for you. Private labeling allows you to outsource the ...

How does a typical labeling system work? Labeling products is a mass-production proposition, but its complexity is only growing with increasingly diverse Labeling products is a mass-production ...

With ingredient labels full of terms that practically require a degree in chemistry to understand, it can be difficult to know what you’re buying. In a move to simplify shopping, Target is introducing ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. The U.S. government is being pressured to mandate ...