Car advertising is an old trick in the marketing book and has always been an effective way to promote a product and attract new customers. We've seen plenty of custom promotional vehicles advertising ...

Ford’s recent patent application for an in-car advertising system has sparked significant debate within the automotive industry regarding privacy and consumer experience. This innovative proposal aims ...

With the increased use of technology and social media, the marketing and advertising landscape has changed considerably. In recent years, we've witnessed a significant shift from traditional methods ...

Automotive News ran a very light piece (is everyone off for Christmas already?) on how automakers use music in their television advertising. But the story didn’t seem to make much sense to me. Sure it ...

I foresee a future for stand-alone GPS units again like there was before smart phones (google maps, etc) and car dash GPS proliferated. People are at about max nausea with ads and general bloat and BS ...

Jeep is a brand with a long and storied history, who didn't forget where it came from. From Jeep models containing Easter eggs connected to the company's history to many of its vehicles maintaining ...

SiriusXM raised guidance after a strong Q3 with record free cash flow, rising ad revenue, and plans to introduce targeted in-car advertising.