The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is ...

Google Analytics pulls all that information together, and with the Google Analytics Mastery Course ($29 from TNW Deals), you’ll learn how to understand your audience, and how to give them what they ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

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Google Analytics is the most well-known and widely-used analytics software in the industry. However, it can still take time to get familiar with the platform. With so many data visualizations and ...

Analytics have taken hold in modern American society, with so-called Big Data helping to disrupt everything from politics and baseball to the ads you’re being fed on this very browser. Collecting, ...