While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Citations: Tybout, Alice M., John Hauser. 1981. A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation. Journal of Marketing. (3)82-101.

Relating brain activity to behavior is an ongoing aim of neuroimaging research as it would help scientists understand how the brain begets behavior — and perhaps open new opportunities for ...

Assessing student learning effectively is often complicated by relying on ambiguous proxies such as grades, quiz scores, or assumptions about students' internal states, such as what they feel, think, ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...