You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

Purple or violet eyes are beautiful, enchanting and mystical. Elizabeth Taylor was famous for her violet eyes (which may have actually been blue, depending on the lighting and who you ask), and the ...

I’ve always been partial to blue. But if I had previously known about the color “olo,” then maybe it would’ve become my favorite instead. Pop Mech continually dives into the latest discoveries in ...