Link text is the visible, clickable text in a hyperlink. It typically appears blue and underlined in most web browsers. Good link text is descriptive and gives users an idea of what to expect when ...

Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google’s updated SEO ...

Microsoft Office Outlook formats outgoing email in HTML mode, which allows you to include active, clickable links in mail messages. Outlook also offers plain text and rich text as email formatting ...

HTML (Hypertext Markup Language) is a text-based approach to describing how content contained within an HTML file is structured. This markup tells a web browser how to display text, images and other ...

When adding text-based links within a webpage, carefully choose which words to hyperlink. The general rule of thumb is to always link keywords. Linking keywords will: help improve search engine ...

What is meaningful link text? Hyperlinks connect link text to a particular destination on the web (such as a web page, a particular section of a webpage, or a web-hosted document). Meaningful link ...