Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...
CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...
WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...
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BIA 2025 Forecast Update: $169B In U.S. Local Advertising And 2.4% Year-Over-Year Decline
BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the previous year.
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