Royal Caribbean is launching its new Points Choice rewards program in 2026, letting guests earn and apply loyalty points ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Travel loyalty programs are ubiquitous. The Points Guy has 3 million followers – most looking for inspiration and ideas to maximize their travel and credit card rewards. Seeking value is a big ...

Hyatt's integration with startup Way allows loyalty members to earn and redeem points on everything from spa treatments to cabana rentals. Several hotels are already generating millions in extra ...

ALL FOR GOOD. WMUR AND CONSUMER REPORTS. WATCHING YOUR MONEY. RETAIL LOYALTY PROGRAMS OFFER TEMPTING PERKS, YET OFTEN COME WITH A HIDDEN PRICE. YOUR PRIVACY. A NEW CONSUMER REPORTS INVESTIGATION ...

Most loyalty programs sound good on paper but turn out to be clutter in your inbox. They promise points and perks but usually take months-or way too much spending-to earn anything real. But a few ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...