South Korean cult makeup brand Hince has entered the Indian market through Reliance Retail's beauty platform Tira. The brand ...

Did the recent viral “Indian Baddies at Tyla” reel really end South Asian diaspora. We dive into the history of Indian Beauty ...

While most American women walk down the aisle on their wedding day in a white dress with a soft, romantic makeup look, Indian brides walk the aisle donning traditional outfits in vibrant colors with ...

Dig into any Indian woman's handbag today, whether she's a teenager or an elderly lady, and you'll almost always find a bevy of beauty products. A few lipsticks? Of course. A tint that doubles as a ...

Long before India became one of the world’s fastest-growing cosmetics markets for which global brands have made a beeline, beauty consumption in the country was sparse, conservative and heavily ...

International Makeup Day is a day when people celebrate beauty, creativity and self-expression through the art of makeup. The day highlights how makeup plays a role in boosting confidence, embracing ...

Known for its modern, minimalist aesthetic, Hince positions itself around the idea of “mood-narrative makeup” — products ...

To receive the Vogue Business newsletter, sign up here. Indian beauty brands have struggled to convince local consumers that they are a worthy alternative to global giants or luxury houses. That’s ...

PAC Cosmetics approaches beauty as a process that focuses on skin health and makeup application. The brand focuses on providing skin support from preparation before makeup to care after removal. Its ...