Legacy brand Manischewitz, which launched in 1888, wanted to attract new, younger and “culturally curious” consumers to infuse longevity into the brand. One entry point was the $83.5 billion U.S.
Kosher food brand Manischewitz offers more than 70 different products, as well as wine. But the latest in its 137-year history is the homemade jarred soup line. To bring that message home, the ...
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