Do you know your hospital marketing area? This answer is a foundational element for any strategic healthcare marketing plan. The scope and shape of your marketing area determines what marketing ...

Marketing leaders are facing constant demands to improve marketing performance and prove the business value of marketing activities. To meet these demands, marketing leaders need an effective ...

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

A large part of marketing is brainstorming ideas for how to sell a product or service. That is why creative thinkers often excel in marketing. However, sometimes you have to use tools to aid the ...

With almost constant change taking place in the marketing industry, it’s easy to get distracted and chase the new shiny object. While marketing teams do have to remain focused on relevance and finding ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. As a fractional CMO, I’m often called in to help when a ...

VueWise enables users to quickly map and assign territories for US and Canadian teams. Online, July 21, 2010 (Newswire.com) - COVINGTON, WA - July 21, 2010 - VueWise, the fast growing mapping software ...

In the competition for the best visualization of the kaleidescopic marketing technology space — other entries include my marketing technology landscape from last year and the marketing technology ...

"Gartner's digital marketing transit map presents a comprehensive landscape of marketing technologies that will enable organizations to see every kind of service and technology that is available and ...

Avoiding friction points is often discussed as specific to user experience. And that is indeed useful in marketing optimization. But, 'tis the season for thinking about next year before this year is ...