Selling comfortable mattresses that help people get a good night's sleep requires knowing your target market. While it may seem as if everyone you meet needs one of your mattresses, your ideal ...

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Over the past decade, the bed-in-a-box trend exploded, making it difficult for DTC mattress brands to stand out from the crowd. But that hasn’t been a problem for family-owned mattress brand ...

Podcasts are at the center of attention among marketers this week as the Interactive Advertising Bureau (IAB) hosts its Podcast Upfront with sales presentations from companies including Disney, ...

Most mattress advertising campaigns stick to the same playbook: nighttime images of a bedroom that suggests how this particular mattress is either value-priced or extremely comfortable. Sometimes ...

She held a previous role at Tempur Sealy. Purple Innovation, Inc., the creator of the Purple mattress, has named a 25-year veteran of digital and brand transformation as its chief marketing and ...

All good things must end — and all old things must take a little longer to end. So might run the story of the mattress category, a retail sector that was dominated for decades by a few select ...

To view an enhanced version of this graphic, please visit: https://images.newsfilecorp.com/files/8814/141399_dccb3016c46e196d_001full.jpg The AR Showroom uses Apple ...

HOUSTON, April 7, 2022 /PRNewswire/ -- Mattress Firm, the nation's largest omni-channel mattress specialty retailer, announced today that Mickey Mericle has joined the company as chief marketing and ...

Commerce, California–(Newsfile Corp. – October 21, 2022) – Regional luxury mattress manufacturer Maxim Mattress has launched an Augmented Reality (AR) Showroom for dealers. Maxim Mattress is using ...