Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...
NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
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Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure
By Abubakari YAKUBU (PhD)Although most modern organisations possess extensive data, a subtler challenge persists: a lack of ...
The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals, build privacy-first frameworks, and treat analytics as a strategic ...
Assess a discrete measurement. Perform analyzes for potential and long term control and capability. Make decisions on measurement systems process improvement. In this module, we will learn to identify ...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media ...
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