New offline conversion integration lets pharma brands and agencies measure prescribing outcomes and calculate ROAS on ...

Admaxxer is a direct-to-consumer analytics and ad-operations platform that brands adopt as an alternative to Triple Whale. It operates in the same category as Triple Whale and a number of ...

Earlier this year, Meta made sweeping API changes that completely altered attribution tracking and targeting for advertisers. The result was that many marketing and ad companies and their clients ...

In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...

Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns. Meta has introduced new attribution settings in its Ads ...