Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising, but it is unclear whether he will transition to a new role within or outside the company. Over the ...

Microsoft is experimenting with new ways of sharing advertising revenue with publishers through its artificial intelligence-powered Bing Chat, according to a blog post by vice president and consumer ...

A few months ago we reported how it was nearly impossible for a trained SEM to spot the ad label on these Microsoft Advertising search ads on Bing Search. Well, now, Bing is testing not showing an ad ...

Microsoft Corp. has confirmed recent reports that it’s planning to monetize Bing Chat with embedded ads. Yusuf Mehdi, the corporate vice president of Microsoft’s modern life, search and devices group, ...

Microsoft is exploring new revenue streams through generative AI chatbots and has begun showcasing its ad format for its ChatGPT version of Bing Search to advertisers. The new Bing encourages users to ...

With its AI reinvention, Microsoft’s Bing has reached new heights in popularity and users. Now Microsoft is preparing to try to drive more traffic to publishers, as well as further monetize the ...

Microsoft Advertising announced a bunch of changes to its search ad platform, including the global rollout of professional service ads, bulk operations in the asset library, changes to broad match ...

The experience of finding answers on the new Bing Chat powered by AI will now include ads. Microsoft says ads will be variable in nature, so different users could see different types of ads. The ...

Microsoft has confirmed that it’s squeezing ads into the answers of its Bing AI chatbot, which it only introduced last month — an expected but surprisingly cash-grabby addition to a product that still ...

BingAds.com will become MicrosoftAdvertising.com, while its partner programme will become the Microsoft Advertising Partner Program. Bing Ads has announced it will change its name from Bing Ads to ...