Big 12 Conference commissioner Brett Yormark announced the league and Monster Energy have entered a multi-year partnership.

Mark Harlan weighs the historic shift of jersey patches against a million-dollar payday, balancing traditionalist concerns ...

The Big 12 Conference has announced a new partnership with Monster Energy, which will bring in revenue but also new uniform ...

TCU attended the Big 12 Media Days in Frisco, which allowed the conference to unveil its new "entitlement partner" for the ...

Jersey patches are officially here. Is there more to come, though?

Add Yahoo as a preferred source to see more of our stories on Google. A new Monster Energy drink flavor is arriving just in time to give fans "something new to crave." And according to the company, ...

The multi-year agreement makes Monster Energy the entitlement partner for the Big 12's football and men's and women's ...

Monster Energy positions its beverages as productivity tools, not just thirst-quenchers, appealing to a broad consumer base.

CORONA, Calif., Oct. 30, 2025 /PRNewswire/ -- Monster Energy is turning up the Flavor this fall with the launch of two bold full sugar additions: Monster Energy Electric Blue and Monster Energy Orange ...