The NBA’s new television deals seem to be providing a boost to the NBA Cup. According to the league, viewership for this year’s NBA Cup Group Play averaged 1.50 million viewers across ESPN, NBC, ...

One does not generally associate the NBA with Thanksgiving, but the holiday week was the league’s most-watched outside of Opening Night and Christmas in seven years. NBA games averaged 2.19 million ...

First game between the Oklahoma City Thunder and Houston Rockets averaged 5.85 million viewers on NBC and Peacock. Associated Press STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on ...

ESPN generated its most-watched NBA Thanksgiving Eve audience in six years, since 2019, on Wednesday, November 26. The ...

STAMFORD, Conn. – The NBA's return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the most-watched October opening night in 15 years according to Nielsen Big Data + Panel ...