The big game yielded positive results for RB's Mucinex as its pre- and post-Super Bowl ads helped push brand metrics way up. (iStock/Getty Images Plus) Mucinex commercials and the brand boost they ...
As summer turned to fall and temperatures began to drop, more people started noticing advertising for Mucinex. When asked throughout Q4 of last year if they recalled seeing or hearing one of the cold ...
Are you a print subscriber? Activate your account. By Asa Hiken - 27 min 25 sec ago By Ad Age Studio 30 - 1 hour 5 min ago By Adrianne Pasquarelli - 1 hour 35 min ago By Jack Neff - 2 hours 5 min ago ...
The Mucinex and Delsym campaigns aim to reach audiences where they are spending more of their time, such as social media platforms like Instagram, all during the period of the year where cold and flu ...
NEW YORK — Reckitt Benckiser is seeking new creative behind its Mucinex brand, according to a report published in Ad Age Thursday. Citing Kantar data, Ad Age reported RB placed $92 million behind ...
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