Music and basketball are not only linked through years of joint development, they are pretty much impossible to separate. As the NBA All-Star Weekend in San Francisco approaches, the bond gets deeper, ...

ESPN’s Custom NBA Music Strategy has partnered with Mike Will Made It to serve as its first-ever lead producer to curate music for the 2023-2024 NBA season. Along with collaboration, Mike Will and Ear ...

We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the basketball series. NBA 2K26 Season 2 will add iconic songs from previous 2K ...

At the surface level, there's very little in common between former NBA center Roy Hibbert and late indie darling Elliott Smith. So, yes, wildly different life stories. And yet, on TikTok, you can find ...

Listening to music has long been a regular pre-game routine for NBA players. Some do it in the locker room, some during ...