Peacock and Telemundo also broadcast Sunday's USA vs. World matchup.

The 2026 NBA All-Star game shattered the viewership dip that the highly-anticipated weekend had seen over the last 15 years. According to the league’s communications office, the TV ratings for this ...

The viewership success for the NBA All-Star game builds on NBC’s ratings wins brought in by the 2026 Winter Olympics and last ...

TV ratings for the NBA Finals with the Oklahoma City Thunder and Indiana Pacers may dip, but the NBA's marketing team is ready to highlight new stars.

The 2026 NBA All-Star Game was the most-viewed contest in 15 years. The game, which was aired on NBC, Peacock and Telemundo, averaged 8.8 million viewers, NBC said in a press release Monday. It was ...

NBA viewership remains up double-digits entering the All-Star break, led by its linear TV partners. NBA regular season games were averaging 1.80 million viewers across NBCUniversal, ESPN/ABC and Prime ...

The first All-Star broadcast on NBC since 2002 averaged 8.8 million viewers across broadcast and streaming, marking the event's biggest audience since 2011, according to preliminary Nielsen data and ...

It's no secret that the NBA has had an All-Star Game problem among both players and fans for some time now. But with the debut of a revamped, USA vs. World format in 2026, it sounds like the league ...