A global first neuroscience study by digital outdoor company QMS has shown that digital Out-Of-Home (OOH) is more effectively for long-term memory encoding when compared to static. The study, ...

A topic that's often very confusing for beginners when using neural networks is data normalization and encoding. Because neural networks work internally with numeric data, binary data (such as sex, ...

Source: A study by Australian digital outdoor media company QMS and Neuro-Insight. The neuro research involved 235 volunteers whose reponses were measured as they were exposed to 30 creatives across ...

Consumer neuroscience research company Neuro-Insight has released a study that it says outlines the six key links between TV advertising and long-term memory encoding (LTME.) Neuro-Insight advises ...

In the Australian Snicker’s candid camera style commercial, we see the ‘You’re not yourself when you’re hungry’ portrayed across typical construction workers. Clemenger have comically delivered male ...

To provide the market an unbiased lens of the most impactful campaigns of the year, the neuroanalytics team of analysts were able to evaluate and rank all of the ads through a patented technology.

Some may make us laugh, others make us cry, but making a Christmas TV ad stand out from the crowd at this time of year is all about intensity of emotional experience, according to consumer ...

Neuroanalytics company Neuro-Insight has evaluated a host of adverts and found that ads from Harvey Norman, as well as Channel 7’s Winter Olympic Promo, and McDonald’s Chillest Summer Range, were ...