When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...

Most website publishers are in business to disseminate content. They earn money from selling space on their sites to advertisers. For Snipermail.com, the content isn't very rich and the company isn't ...

Ultimately, it’s all about trust. If you are using best practices and doing opt-in email, your customers have given you an invaluable asset: the right to send them email. When that “From” field ...